About
About BBCo
BBCo is a multi-brand consumer lifestyle business that builds and operates premium brands for the global Indian. Its portfolio includes Jacadi Paris, Le Mill, Ligne Roset, Onitsuka Tiger, Provenance and Royce'. It operates through both physical and digital touchpoints, so customer engagement across brands and stores is a core part of operations. Its WhatsApp operation runs at multi-brand scale across those touchpoints.
The challenge
What they set out to solve
Manage customer engagement across multiple brands, stores and WhatsApp numbers while maintaining a consistent customer experience. BBCo needs better control over conversations, SLAs, follow-ups and customer outcomes, less repetitive manual work, and visibility into why customers drop off or are lost.
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What BBCo runs on
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