Every CRM stage change now messages the student instantly, with zero counsellor effort

KIME Careers is an education decision partner based in Pune and Mumbai. It helps working professionals choose between online degrees, executive programmes and AI specialisations offered by partner universities in India, including NMIMS, Symbiosis and IIIT Bangalore. The model is counselling-led rather than course-selling: guide professionals to the right programme based on their goals and finances, then connect them with human counsellors for enrolment support.

The audience spans career stages, from early professionals looking to upskill to those exploring leadership programmes, and includes students. Partner universities and admissions teams also interact on these channels for coordination.

Counsellors managed leads manually through Superleap CRM, but nothing was communicated automatically to the student when a lead moved through stages such as Enquiry, Not Connected or Call Back. Students could face a delay or gap in hearing back after showing interest, especially when a counsellor could not connect the first time. It relied on counsellors remembering to message, which does not scale with high lead volume.