DoubleTick

Customer stories/Travel & Hospitality

OYOHospitality

Stage-based WhatsApp follow-ups fired straight from the customer's CRM

Lead and deal data sync both ways with the customer's CRM, so every prospect gets the right message at the right stage without an agent remembering.

About

About OYO

OYO manages a large volume of sales leads that move through stages such as Start, Connected, Not Connected, Call Back, Need to Send Quote and Quote Shared. The customer's CRM manages these leads and deals, while sales agents need timely follow-ups to move prospects toward conversion.

The challenge

What they set out to solve

Follow-ups across lead stages depended on agents and could become inconsistent or delayed. Customer communication was also separated from CRM workflows, making it difficult to maintain continuity when a lead converted into a deal.

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