DoubleTick

Customer stories/Real Estate

SobhaResidential real estate

Post-sales CRM on WhatsApp: tracked calls, automated payment reminders

Sobha's post-sales CRM team now tracks agent calls from a dashboard and sends payment reminders and project updates centrally.

About

About Sobha

Sobha Limited is a real estate company. It builds and sells residential properties such as apartments and homes, mainly in cities.

The challenge

What they set out to solve

Centralise customer communication for the post-sales CRM team: improve visibility into WhatsApp chats and business calls, track agent performance, and send personalised customer updates and payment reminders.

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